Battery Electric Vehicles (BEVs): Has Demand Leveled Off?

Author: | August 15, 2023

The surge in demand for Battery Electric Vehicles (BEVs) has been a prominent trend in the automotive industry, propelled by government incentives, technological advancements, and an increasing awareness of environmental sustainability. However, as of June 2023, growing evidence suggests that the demand for BEVs may be leveling off, raising questions and concerns among dealers, manufacturers, and investors. In this post, we’ll explore some key indicators and insights to understand what’s happening in the world of BEVs.


A Surplus of Supply

One of the most alarming indicators that demand for BEVs may be cooling is the growing days supply. In June of 2023, the days supply of BEVs, excluding Tesla, exceeded 100 days. That’s more than double the supply for non-BEV vehicles. This excessive inventory suggests that production has outpaced demand, leading to an oversupply situation that could put pressure on prices and profitability.


A Dip in Retail Share

Retail share of sales for BEVs was at 8.6% of the total retail new vehicle sales as of June. While this might seem like a healthy share, it has to be seen in the context of aggressive marketing, government incentives, and a unique market situation driven by the Covid-19 pandemic.


Dealership Profitability Concerns

Dealership profitability for the month of July has dipped most with dealers who are heavy in BEV. Some dealers have noted that the push for BEV came during a shortage of hybrid vehicles because of Covid-19-induced shortages, coupled with government and factory incentives. This temporary boost in demand might have led to an over-commitment to BEVs by some dealers, resulting in the current oversupply.


The Push and Pull Factors

Several factors indeed accelerated the push for BEVs:

  1. Covid-19 Shortages: The pandemic created supply chain disruptions, particularly impacting the availability of hybrid vehicles, which in turn may have pushed consumers towards BEVs.
  2. Government Incentives: Various governments worldwide have actively promoted BEVs through subsidies, tax incentives, and infrastructure development.
  3. Factory Contributions: Manufacturers have also offered special incentives on BEVs to boost sales and align with broader sustainability goals.


Looking to the Future: A Stable but Unknown Percentage

It's clear that there will be a stable percentage of BEVs sold in the market. However, what that percentage is remains unknown. A complex interplay of free market forces and ongoing government and factory contributions will likely determine the equilibrium. The decline in demand for BEVs could be a temporary blip, a market correction, or a sign of a longer-term trend.

Factors like the development of charging infrastructure, further advancements in battery technology, changes in government policies, and shifting consumer preferences will all play significant roles in determining the future landscape of BEVs.



The recent signs of a possible leveling off in BEV demand are noteworthy and merit close observation by all stakeholders in the automotive industry. While the future of BEVs is undoubtedly bright, the path may be smoother or steeper than once expected.

The market dynamics of BEVs are influenced by many factors and a prudent approach that considers all these variables will be vital for manufacturers, dealers, and policymakers alike. The coming months and years will reveal how these forces shape the BEV market, but one thing is certain: the story of electric vehicles is far from over, and the road ahead may still hold surprises and challenges.

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